Promoz Items, that are easily mailed below.
What was the outcome of your last direct mail campaign? Why settle for a 1-2% response rate when you could be pulling in 4%, 8%, 20% or even more? According to a recent study by the U.S. Post Office, only 44% of direct mail is ever read. Your direct mail either succeeds or fails based upon how well you convey your message.
If you want to get the most out of your sales letter, follow these important guidelines:
Now to give you more examples: I have a lot of clients who do a regular newsletter. These can be a great marketing tool!
However, far too many do not include a reason to "call now" or "send your friends". Again, what's in it for me?
Determine Your Objective -- Having a clear objective for your direct mail program is absolutely critical to its success.
What are you trying to accomplish? New clients? Repeat business? Announce new office location?
Doing a newsletter to just "stay in touch" is okay, but for the money spent, wouldn't you like to get a return on your investment? And although including a promo items will increase the rate at which your mail gets opened, does it make your reader respond the way you want them to? Do they come by and see your new selection? Do they come in for a test drive?
Also, there are a lot of companies who do a coupon in direct mail. These also can be good , but repetition - repetition - repetition is the main key to success for any direct mail piece. Change each one just slightly, and offer some type ofincentive. A percentage off, a free gift with purchase, or better yet, send a promotional item with the coupon or newsletter.
You response rate will soar!
And by far the best way to get the maximum out of your advertising is to make it two, three or four fold.
Oh sure, I am in the promotional products business so I would say that! Look at the photos below.
Which do you believe would get a higher response rate? Meaning more orders & referrals?
Or a simple postcard? Or Newsletter?
My last Promoz! direct mail piece was sent to 207 clients & prospects. I sent a simple flyer on "What's New at Promoz!," a flyer of items on current special, a sticky notepad and paperclips. Obviously all imprinted with my information. I spent $247 on these 207 letters.
The profits from this mailing were:
That's 31 orders out of 207 mail pieces. That's 15 percent return of those sent. Not 1 - 2 percent!
As for Return on investment, I assure you I made that back a few times over.
Pick Your Targets. Depending on your answer, the form of your direct mailing and who it's directed towards can change dramatically.
Research Your Message. Before dropping your first mailing it is essential that you research your targets and learn what it is that will turn them on and get their attention. Without knowing their "hot buttons" your chance for success are minimal. A strong warning here, don't assume you know what your customers want!
Test, Test and Retest -- Even after you've think you know what your prospects want and what will turn them on, it pays to test the market. This is particularly true if you are contemplating a large mailing that could cost thousands of dollars. Take the time to create two or three different offerings and mail these to small random samples of several hundred targets. Carefully track the results to determine whether there is any significant difference in the results from the different sample groups. It is not unusual for offerings to be revised several times before a final package has been developed.
Track the Results -- To insure your direct mail program is achieving your objectives you must track the results.
This means tabulating how many responses you get and determining whether different classes of targets behave differently; if you're selling, whether targets buy or don't buy; how much they spend and how much your profits are (and whether these exceed your investment!).
If you need help ~ that's what we do! Contact us by email or toll free number!
(Are you getting these types of ideas from your current Promotional Products Advisor?)
Order today for best savings! 888-549-5419
Calendar Cards- easy to mail • lasts an entire year!
Several designs to choose from!
3 in 1 Greeting card, a calendar, greeting card, and Tip calculator!
With Full Color imprint!
Here's a unique piece!
Five plastic clips on a strip
You'll be at the top of their
important papers and top of their minds!
Giant Paper Clips will surely
get your mail opened!
A ruler can help measure your success!
Say what you mean!
Need to see more Specials on Promotional Products?
Click here to see 457 promo items currently on special from one of our largest ASI Suppliers
Or feel free to give us a call, or send email for the item you are looking for!
We're here to help!